At Kin Collective, we’re passionate about connecting top companies with the best marketing, communications, digital, and creative talent.
One of the most important tools in your job search arsenal is your CV. Yet, despite being such a key document, there are a lot of misconceptions about how to write one. Today, we’re here to debunk one of the most common myths and share tips on how you can create a standout CV that truly reflects your skills.
The Myth of the ‘Two-Page CV’
One of the biggest myths in CV writing is the ‘two-page rule’. It suggests that a CV should be kept to just two pages, often pushing candidates to cut out valuable information in the name of brevity. While it’s true that a concise CV is important, removing relevant details about your experience and achievements can hurt your chances.
Why Relevant Information Matters More Than Length
At Kin Collective, we speak with many candidates each week and often hear about the pressure to keep CVs under two pages. While it's great to be concise, here’s why it’s better to focus on relevance and detail rather than obsessing over length:
Depth Over Brevity: Your CV is a personal marketing document. If extending beyond two pages gives a more complete picture of your experience, don’t be afraid to do it. Employers are far more interested in the quality of your experience than the number of pages.
Showcase Achievements: Whether you’re applying for a junior or senior role, showcasing your key projects and successes is vital. Cutting out significant achievements to save space can undersell your potential.
Tips for Crafting an Effective Marketing CV
Here are a few tips to help you make your CV truly represent your capabilities and land your dream role:
Focus on Relevance: Every bit of information on your CV should be relevant to the job you're applying for. Tailor your CV for each role to highlight the experiences and skills that match the job description.
Detailed Experience Section: Don’t be afraid to dive into your past roles. Include specific details about your responsibilities, strategies, and outcomes. Where possible, use metrics to show the impact you’ve made.
Skills and Tools: Highlight the tools and platforms you’re proficient in. Whether it’s Google Analytics, SEO, or social media advertising, make sure these are clearly visible.
Education and Training: Include your relevant education and certifications, making sure that any additional courses or professional development stand out.
Personal Projects and Portfolio: If you have a portfolio or case studies, be sure to include them. This is particularly important for digital and creative marketing roles where showcasing your work is key.
Professional Summary: Start with a brief but compelling summary that highlights your career achievements and what you bring to the table.
Take Charge of Your Career
Whether you’re actively job hunting or just keeping your options open, now is the time to refine your CV. Here’s what you can do:
Review and Revise: Look over your CV with fresh eyes and ensure it highlights your most significant achievements and skills for the roles you're targeting.
Seek Feedback: Ask for feedback from colleagues, mentors, or even a recruitment agency like Kin Collective. We’re always here to help you present yourself in the best light.
Stay Updated: Keep your CV up to date with your latest skills, qualifications, and achievements so you’re ready for new opportunities.
We’re here to help! Explore our current job opportunities or get in touch for tailored advice on perfecting your CV. Let’s work together to make your career goals a reality and help you land that next exciting marketing role.