Hiring the best marketing talent isn’t (and shouldn’t) just be about salary. Over the years we’ve spent recruiting in the industry, we’ve seen that it’s about offering an opportunity that truly excites candidates. In today’s jobs market, marketers are looking for more than just a competitive remuneration package, they want career growth, purpose, and the chance to make a real impact.
So, how do you attract top marketing talent without simply increasing your budget? Here are some key things to consider:
Culture and Employer Brand: Marketers, more than most, are drawn to companies with strong branding—both externally and internally. They want to work somewhere that aligns with their values and where they can see themselves thriving. A great careers page, employee testimonials, and a clear EVP (Employer Value Proposition) can go a long way.
Work-Life Balance & Flexibility: The marketing industry thrives on creativity, and burnout is a real issue. A flexible working culture, whether that’s hybrid working, core hours, or mental health support, can be a major draw. Candidates are more likely to choose an employer that respects their time and wellbeing.
Career Progression: One of the biggest reasons marketers move jobs is the feeling of being ‘stuck.’ If your business can offer a clear route for progression, whether it’s new skills, mentorship, or leadership opportunities, you’ll naturally attract ambitious candidates.
Exciting Projects & Impact: Marketers want to work on campaigns that make a difference, whether it’s launching a new product, growing a brand, or driving real engagement. If your role offers creative freedom, ownership, and the chance to drive strategy, make sure that stands out in your job description.
Learning & Development Opportunities: Marketers are constantly evolving alongside industry trends, new technologies, and shifting consumer behaviours. Offering training, conference opportunities, or even a budget for upskilling shows that you’re invested in their growth—making your role more attractive to candidates who want to stay ahead of the curve.
Recognition & Team Culture: A high salary is great, but so is being part of a team that celebrates success. A positive, collaborative environment where marketers feel valued will always be more appealing than a role that simply offers more money but lacks appreciation.
Ultimately, attracting top marketing talent comes down to offering the right mix of opportunity, culture, and growth. If you’re hiring and need help finding the right people for your team, we’d love to chat and offer our advice on how you can attract and retain your talent.