So, you’ve nailed your marketing role, you’re delivering results, and you’re ready for that next step - but how do you actually make the leap from mid-level to senior? Promotions don’t happen overnight, and securing a leadership role takes more than just tenure. Here’s our best advice on how to position yourself for that big move.
1. Shift from ‘Doer’ to ‘Strategic Thinker’
At mid-level, you’re executing campaigns; at senior level, you’re shaping them. Start thinking bigger, how do your marketing efforts align with wider business goals? If you’re in social, can you tie your strategy to revenue impact? If you’re in content, how are you influencing customer journeys? Position yourself as someone who sees the bigger picture.
2. Own High-Impact Projects
If you’re looking to step up, you need to show you can handle senior responsibilities before you have the title. Volunteer for high-visibility projects, whether that’s launching a new campaign, leading a rebrand, or owning a major partnership. Senior leadership is watching who takes initiative.
3. Develop Leadership Skills (Before You Need Them)
Senior roles aren’t just about marketing expertise, they’re about leadership. Even if you’re not managing a team yet, look for ways to mentor junior colleagues, collaborate cross-functionally, and lead discussions. Strong communication and decision-making skills will set you apart.
4. Advocate for Yourself
No one will assume you want a senior role unless you make it known. Have open conversations with your manager about your career progression, ask for feedback, and make it clear that you’re ready to take on more.
5. Build Your External Profile
Networking isn’t just for job hunting, it’s for career growth. Speak at industry events, write LinkedIn posts about your insights, and connect with other senior marketers. A strong personal brand can make you a natural choice when leadership roles open up.
Ready for Your Next Move?
If you’re at that ‘almost but not quite’ stage, we’re here to help. Whether it’s refining your CV, positioning yourself for leadership, or finding the right opportunity, let’s chat about your next step.
Get in touch, we’re happy to help!