Cambridge has long been a hub for scientific and technological breakthroughs. With its world-renowned university and a thriving ecosystem of bioscience, agri-tech, and deep-tech companies, the city is at the forefront of global innovation. But alongside the research and development happening here, we’ve noticed a shift, more science-led businesses are investing in marketing than ever before.
Traditionally, these industries have been product and research-driven, with marketing often taking a backseat. But that’s changing. From our perspective as specialists in marketing recruitment for science and tech, this shift reflects both a natural evolution in how these businesses operate and broader economic trends shaping the industry.
Why Are Science & Tech Businesses Investing in Marketing?
Having an exceptional product or discovery is no longer enough to secure success. In highly specialised fields like bioscience and pharmaceuticals, competition is fierce, funding cycles are long, and new players are constantly entering the market. Communicating value clearly and effectively is now just as important as the science itself.
Based on what we’re seeing in the industry, here are some of the key reasons behind this increased focus on marketing:
Commercialising Innovation – Translating complex research into a compelling commercial proposition is key to turning discoveries into viable businesses
Attracting Investment & Partnerships – Investors and collaborators need more than technical details, they need a story that highlights potential impact and market opportunity.
Recruitment & Employer Branding – With competition for top talent at an all-time high, science-led companies are recognising the importance of strong employer branding to attract the best minds.
Regulatory & Public Perception – In industries where public trust and regulatory approval are crucial, clear and engaging communication can make all the difference.
What This Means for Marketing Professionals
For marketers, this shift is opening doors to exciting and highly specialised roles. The challenge -and opportunity -lies in translating technical excellence into narratives that resonate with investors, policymakers, and end-users. It’s a space where analytical thinking meets creativity, and where marketing has a tangible impact on business success.
At Kin Collective, we specialise in connecting marketing professionals with businesses operating at the cutting edge of science and technology. We understand the unique challenges these industries face when it comes to marketing, whether that’s simplifying complex concepts for non-technical audiences or positioning a brand in a rapidly evolving marketplace.
Cambridge isn’t just a centre for world-class research; it’s also home to outstanding marketing talent. We’re here to bring the two together.
Looking for a marketing role in Cambridge’s innovation sector? Check out our latest roles here.
If you’re a science-led business looking to build a marketing team that truly understands your industry, get in touch with us, we’d love to help.