Marketing is one of the fastest-evolving industries, and keeping up with the latest trends isn’t just useful - it’s essential. Whether you’re hiring or looking for your next marketing role, understanding where the industry is headed can help you stay ahead of the curve.
Here are some key shifts we’re seeing in the marketing jobs market right now:
The Rise of AI in Marketing
AI tools like ChatGPT, MidJourney, and automation platforms are transforming how marketers work. But here’s the thing, AI isn’t replacing marketers; it’s changing the skills they need. Employers are looking for professionals who can blend creativity with data-driven decision-making, using AI to enhance strategy rather than replace it. The best marketing teams are those that know how to use AI as a tool, not a substitute for human insight.
A Focus on Multi-Skilled Marketers
The days of rigid job roles are fading. Employers are prioritising adaptable marketers, those who can switch between content creation, performance marketing, and brand strategy. If you’re looking for a new role, expanding your skill set beyond one specialism could make you a stronger candidate. And for hiring managers, it’s worth considering candidates with broader experience rather than focusing solely on niche expertise.
Employer Brand & Internal Marketing Matter More
Marketing isn’t just about attracting customers anymore, it’s also about attracting top talent. Companies that invest in their employer brand, culture, and internal storytelling are gaining an edge, and marketers with employer branding experience are in high demand. Businesses that understand the importance of marketing their workplace as well as their product will have an easier time attracting the best candidates.
The Growing Demand for Flexible Marketing Talent
We’re seeing more businesses rethinking how they structure their marketing teams, sometimes with interim hires or project-based roles to fill key gaps. But while flexible hiring models are on the rise, the need for long-term strategic marketers remains strong. Many businesses still prefer to hire permanent marketing talent that can shape brand direction, build consistency, and drive sustained growth. If you’re considering expanding your team, it’s about finding the right balance, knowing when short-term support is needed and ensuring you have the right people driving long-term strategy.
Sustainability & Purpose-Driven Marketing
Consumers are more conscious than ever about brand ethics, and marketing teams are shifting to meet this demand. Whether it’s sustainability, diversity, or authenticity, businesses want marketers who can build trust and purpose into their campaigns. If you’re a hiring manager, having a clear brand purpose will help attract the right talent. And if you’re a job seeker, showing how your work aligns with these values can give you a competitive edge.
Marketing careers are evolving rapidly, and staying ahead means keeping your skills fresh, being adaptable, and embracing new challenges. If you’re looking for your next role or planning your next marketing hire, we’d love to help, drop us a message via the form below, and let’s set up a time to chat!