A well-established B2B company in Cambridgeshire, known for its specialised tangible products, is looking for a commercially focused Channel Marketing Manager to boost brand visibility, engage partners, and accelerate revenue growth. If you're an experienced channel marketer who thrives in a hands-on role and enjoys working with sales teams and partners, this could be an exciting next step for you!
About You:
This role is ideal for a dynamic and proactive marketing professional with a passion for driving business growth through channel partnerships.
You’ll need:
Proven experience in channel marketing, partner marketing, or B2B marketing within a tangible product industry.
A solid understanding of channel sales models and partner ecosystems.
Strong project management skills with the ability to juggle multiple priorities.
Experience in developing marketing toolkits, sales collateral, and training materials.
A data-driven mindset with the ability to track and report on campaign performance.
Excellent stakeholder management and relationship-building skills.
The Role:
Reporting to the Channel Manager, you’ll be responsible for shaping and executing the channel marketing strategy, working closely with partners to drive demand and increase sales. You’ll be the go-to marketing expert for partner engagement, ensuring they have the tools and support needed to effectively promote and sell products.
Key responsibilities:
Manage partner events, webinars, and sponsorships to enhance engagement and brand presence.
Maintain an in-depth understanding of market trends, competitors, and partner needs.
Own and track marketing budgets to ensure high ROI on partner marketing activities.
Develop and implement marketing plans to support partner recruitment and revenue growth.
Create and deliver engaging marketing campaigns, promotions, and enablement materials.
Analyse partner performance and campaign effectiveness, optimising for maximum impact.
Work cross-functionally with sales, product, and marketing teams to ensure alignment on go-to-market strategies.
Why Join?
A well-established, growing business with a strong partner network.
A collaborative and fast-paced working environment.
Competitive salary and benefits package and commission potential.
Hybrid working for a great work-life balance.
This role is based in Cambridge with a flexible hybrid working model. The Cambridgeshire based office is easily commutable from surrounding areas such as Ely, Newmarket, St Neots, Huntingdon, Royston, Bury St Edmunds, Peterborough and further afield.
To register, please provide us with your current location or preferred locations, along with your salary expectations and notice period. Please upload your CV in Microsoft Word format where possible, excluding textboxes or images, as these may impact our job matching process and potentially result in us overlooking your details for a role.
Kin Collective Recruitment Ltd is committed to fostering equality, diversity, and inclusion in our workplace and throughout the industries we serve. We actively recruit and promote diversity from all minority groups, believing that diversity drives innovation and creativity. Join us in creating an inclusive environment where all individuals feel valued, respected, and empowered to contribute their unique perspectives.